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Wednesday, November 20, 2013

We have a new name!

After carefully focusing our expectations and goals, we decided it was time for a name change. The main reason to let go of the playful reference 'kollektiv hero' was a need for distinction and maturity. We therefore proudly present you the new name of our project:

re:aktion

Our new name is created by dividing the common word 'reaction' into its integral parts and fusing the two concepts back together:
The global prefix 're' indicates the nature of responding to a stimulus, as in re-sponse, re-ply or re-verb.
The germanized 'aktion' both indicate the physical involvment of the participants and at the same time helps to differentiate the project.

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