Sunday, November 24, 2013

Storyboarding and Interview


In order to gather the expectations, the preferences and the opinion of our target audience, we conducted interviews with different people corresponding to our target group. The overall interview plan may be downloaded here. Even if the plan was of great help, the interviewers were encouraged to adapt their questions according to the responses and reaction of the interviewed.

3 people were interviewed:
- A 20 years old female trainee who often listens to music and goes to festivals.
- A 24 years old male tech house DJ and producer who likes going to clubs and to festivals.
- A 24 male student who listens to techno, produces music and plays violin and guitar.


During the interviews, the 2 following storyboard were presented. They deliberately don't show the precise interaction with the application that was envisioned by our team in order not to influence the interviewed person, so that the answers gathered may be as diverse and creative as possible. 

Interview findings

The interviewed persons were really enthusiast about the application and shared their expectations as well as what would refrain them from using it.

People are really enthusiastic about the application idea and are definitively willing to try it. They also say they would not only use such an app in festival but also in a different context such as an art gallery or even a private party. However the main focus is to have fun, such an app would have too many limitations to allow creating music in a professional way.

In this context, the app needs to grab the potential user's attention in a few seconds as they walk by. The average using time would fall around a short to medium amount of time (5 to 20 minutes). Thus, the set-up needs to be straightforward and allow having fun immediately.
To reduce the complexity, the tempo and the overall scale should be set. The application should not allow for single notes to be entered but rather allow the selection of predefined melodically phrases.

Furthermore, the subject expects to use the application as a medium to either share the interactive act of creating with friends or even meet new people. Hence, the app should focus on cooperation and make people dance together in a common pace. In addition, as dancing in front of friends or strangers may be embarrassing; the app should not include awkward gestures and maybe even reward the users.

The most important for all of the interviewees was that the gestures to change the music don’t interfere with dancing. They have to be both intuitive and fluid.
For the targeted music, the exact instrument selection matter less to the interviewees than the overall sound and rhythm. Thus, player shouldn’t be attributed an instrument but rather a general part of the song. The interviewed also gave us many gestures idea, such as:

  • Distance from screen changes volume of assigned sound
  • Position of left hand changes melodic elements
  • Position of right hand changes filter cutoff
  • Special poses  invoke special effects (such as crouching for reverb)

In order to allow a more intuitive interaction, the app show abstract visualizations instead of just displaying the players’ image or a fully developed graphical interface.

Empathy map

These interviews allowed us to determine the following empathy map:

Design principles

Thanks to their responses, we could determine multiple design principles which should be followed in order to create an application which corresponds to the user expectations and which provides the best user experience possible:
  • Quickly capturing the user's attention is crucial as walking by might only give a time window of a few seconds
  • Keep it simple because complex mechanics will discourage inexperienced user.
  • Changing the sound must not interrupt the dance flow.

Challenges ahead

These are the challenges we will have to face to create an app that correspond to the users' needs.
  • Designing and implementing intuitive gestures.
  • Creating musically suitable melodic elements.
  • Implementing fun musical modifications.
  • Creating a visually exciting experience.

Presentation of our results

Tasks repartition

The tasks were distributed as following:
- Storyboard brainstorming: Xavier, Eduard, Alexander, Benoît
- Storyboard drawing: Benoît
- Interview questions: Chris, Eduard, Xavier
- Interviews: Chris, Alex
- Empathy Map: Xavier
- Design principles: Chris, Eduard, Xavier, Alexander, Benoit
- Presentation: Eduard, Chris
- Blog post: Benoît, Chris

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